School of Business
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Department of Sport and Hospitality Business
Bachelor of Science in Sport and Entertainment Business
For a career that puts you at the center of one of the most exciting industries in the world, the Sport and Entertainment Business program is the best way to start.
The business of sports
If sports are your calling but athletics aren’t, there are countless fulfilling and dynamic careers you can choose that will keep you in the middle of the action. Whether it’s your dream to be a rec director or a talent agent, the Sport and Entertainment Business program will get you there.
Credits
120
Sample Careers
- Agent
- Sports Marketing
- Entertainment Attendant
Financial Aid
The average undergraduate student award is $16,603.
Learn about financial aidProgram Overview
There is probably not another industry in the United States as vibrant and exciting as sports. The North American sports market will grow from $63.9 billion to $75.7 billion by 2020, according to PricewaterhouseCoopers, and the global sports industry was a $1.3 trillion enterprise in 2016 (Plunkett Research, Ltd). The entertainment industries that are related to that sports powerhouse are also continuing to grow, and there is a need for talented, creative and business-minded people at every level. Housed within the Haab School of Business, the Sport and Entertainment Business program exposes students to network professionals and opportunities for field experience at events such as the Rose Bowl, the Final Four, and the Super Bowl.
In this program, you can pursue your goal as a sport or entertainment business professional through an undergraduate major or minor, the MBA concentration, or a professional certificate. The curriculum focuses on critical analysis, solution development, innovation, analytics, finance, teamwork development, leadership growth and more through lectures, guest speakers, academic service learning, field experience, online and social media resources, and new technologies.
What to Expect
In the Sport and Entertainment Business program, you will learn to budget, plan, staff and market events, manage information and to use social media as a tool for public relations, media relations, and marketing efforts. You’ll emerge from CUAA with expertise in designing and managing recreation and sport facilities, you’ll understand the impact interscholastic, intercollegiate and professional sports have on society, the recreation industry, and the economy, and you’ll be be prepared to network and interview in this highly competitive field.
Recommended for you (based on programs you’ve viewed)
Locations
- Ann Arbor
How to Apply
Undergraduate Application Steps
It’s time to help you become a Cardinal! Just follow these simple steps to complete your application.
For first-time freshman:
- Submit your online application
- Have your school send your official high school transcripts. Transcripts may be mailed or sent via a transcript processing service to:
Concordia University Ann Arbor
Admissions Office
4090 Geddes Rd
Ann Arbor, MI 48104 - Send your official ACT or SAT scores.
Scores on your high school transcript will be considered official. If your school does not put scores on transcripts, please contact ACT or College Board.
For transfer students:
- Submit your online application
- Submit official transcripts from all colleges/universities attended
*Transfer students with less than 60 college credits completed will also submit official high school transcripts. Students who have less than 30 college credits also need to submit official ACT or SAT scores. Scores on your high school transcript will be considered official.
Minimum Requirements
- A minimum GPA of a 2.5/4.0 (C average) or higher
- ACT composite of 18 or above
- SAT equivalent of 940 or higher for combined math and evidence-based reading and writing (for tests taken after March 2016).
*If your GPA or ACT score falls below the minimum for acceptance, your admissions counselor may ask you to retake the test or supply additional documents, such as an essay or letters of recommendation, to complete the application.
Required Academic Coursework in High School
A minimum of 16 units of high school (secondary school) work is required, of which at least 11 should be in basic liberal arts areas. Units should be distributed as follows:
- English: At least three units, but four are strongly recommended.
- Mathematics: Two units of college-prep math, preferably one each in Algebra and Geometry.
- Natural Science: Two units, preferably one each in Biology, Physics or Chemistry.
- Social Studies: Two units, preferably one each in world history and American history.
- Liberal Arts: Two units of the same foreign language or additional units in one or more of the other listed subjects or in fine arts.
- Other Electives: Five units from any area of academic study, but ideally from the areas listed above.
- German or Latin is recommended for pre-seminary students.
Joey Bialkowski
Associate Professor
Phone: (734) 995-7379
Education
- EDD - Leadership Administration, Concordia University Chicago (2017)
- MBA - Sport Administration, Canisius College (2002)
- BS - Sport Management, Brock University (1999)
Presentations
- Schave, K., Gray, A. & Bialkowski, J., (2023). The Future of the MBA is Flexible. Oral Presentation. 2023 GBC Roundtable Symposium and 2023 PMBA/OMBA Conference. Minneapolis.
Betty Jane Homayouni
Adjunct Professor
Phone: (262) 424-0911
Bio
She has been married for 35 years to Payman, and has two grown children, Christopher and Madissen.
Education
- MA - Public Communications, American University (2000)
- BA - Communications, Marymount University (1997)
Teaching Interests
- Event Management
- Hospitality Management
Daniel L. Underberg
Masters in Sports Management
Department Chair - Department of Sport and Hospitality Business, Assistant Professor
Phone: (262) 243-2178
Education
- MS - Sport Management, Cardinal Stritch University (2010)
- BS - Agricultural Journalism, University of Wisconsin-Madison (1992)
Research Interests
- Professional Networking in Sport & Entertainment
- Leadership through Change
Teaching Interests
- Sports & Entertainment
- Event Management