Whether you aim to run your own company or lead a corporate division, CUAA’s Business Communication program teaches you how to tell a professional story and communicate effectively with others.

The dynamic field of Business Communication combines business, management and communication. You’ll study the interplay of market forces both inside and outside the business community and build leadership, problem-solving, and communication skills.

The CUAA Advantage

A CUAA degree in Business Communication offers you:

  • Full-time faculty with real-world experience
  • Coursework that combines business insight, communication skills and ethical values
  • Internships that blend theory with practical application
  • Small class sizes and personal connections with teachers and administrators
  • A realistic approach for solving business challenges
  • Many on-campus activities to build leadership skills that translate into the workplace
  • The opportunity to develop in mind, body, and spirit for service to Christ in the Church and in the world

Degree Details

Years to complete: 4


Program Highlights

CUAA’s Business Communication program combines the university’s liberal arts core, business core, and a specialization in Business Communication.

Learning Outcomes

Our Business Communication program teaches you how to:

  • Organize, format, and edit messages used in press releases, public relations, management, marketing, customer service, and organizational decision-making
  • Lead meetings, listen, interview, and communicate both good and bad news
  • Write effective reports, business letters, memos, articles, advertisements, persuasive presentations, and electronic communications
  • Explore group dynamics and communication theory including interpersonal cooperation, self-expression, and constructive group interactions
  • Give speeches that are informative, persuasive, inspirational, or entertaining
  • Examine cultural diversity and learn effective intercultural communication skills for our diverse world

Career Paths

  • Business journalism
  • Graphic communication
  • Corporate communication
  • Public relations
  • Media relations
  • Technical writing
  • Speechwriting
  • Shareholder relations
  • Grant writing

Advanced Degrees

Coursework

Coursework covers public speaking, business writing, group dynamics, organizational communication, and interviewing principles. See our course catalog for a complete class listing.

Recommended High School Prep 

  • English
  • Math
  • Social Studies
  • Lab Science
  • Foreign Language
  • Computers