School of Arts and Sciences
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Department of Communication
Bachelor of Arts in Mass Communication
With a Bachelor’s in Mass Communication, you will learn influential and prevailing tools that allow you to relate to millions.
Story-telling with a purpose
Mass media affects our society and transforms our culture. More than ever, we have new and far-reaching ways to share ideas. This is why it is important to deliver a clear and relevant message. Whether your interests lie in newspaper, magazine, radio, television, film or web, you will study how these methods can affect behavior and opinion. You can pair this knowledge with a Christian world-view to create exciting opportunities to create awareness throughout the masses.
Credits
120
On-campus
All courses offered face-to-face on Ann Arbor's campus.
Financial Aid
The average undergraduate student award is $16,603.
Learn about financial aidProgram Overview
Through this program, you will learn to write, edit and deliver communications. These skills are useful in many fields, including but not limited to…advertising, public relations, healthcare, journalism, digital media, radio, film and television. You will study media writing in order to communicate with a large audience and understand its requirements. You will learn about media organizations, the historical context of the development of mass media and the legal implications within the field. You will be able to examine the obstacles of trust and understanding in a time where confidence in the media is an important issue. You will learn the fundamentals of reporting, journalism and accurate writing. You will also explore the history of animation from silent film to current innovation, and learn to apply to practical skills in editing, production and creative.
What to Expect
You will have opportunities for hands-on learning through internships at communication firms, in-depth video projects, radio programming and writing for the newspaper. You will have the opportunity to learn business communication, oral history, persuasive communication, principles of marketing and Christian ethics. You can train in film and video production and also learn the history and philosophy behind motion picture arts. You can study within the fields of radio production, sports journalism and animation depending on your path and interests.
Recommended for you (based on programs you’ve viewed)
Locations
- Ann Arbor
How to Apply
Undergraduate Application Steps
It’s time to help you become a Cardinal! Just follow these simple steps to complete your application.
For first-time freshman:
- Submit your online application
- Have your school send your official high school transcripts. Transcripts may be mailed or sent via a transcript processing service to:
Concordia University Ann Arbor
Admissions Office
4090 Geddes Rd
Ann Arbor, MI 48104 - Send your official ACT or SAT scores.
Scores on your high school transcript will be considered official. If your school does not put scores on transcripts, please contact ACT or College Board.
For transfer students:
- Submit your online application
- Submit official transcripts from all colleges/universities attended
*Transfer students with less than 60 college credits completed will also submit official high school transcripts. Students who have less than 30 college credits also need to submit official ACT or SAT scores. Scores on your high school transcript will be considered official.
Minimum Requirements
- A minimum GPA of a 2.5/4.0 (C average) or higher
- ACT composite of 18 or above
- SAT equivalent of 940 or higher for combined math and evidence-based reading and writing (for tests taken after March 2016).
*If your GPA or ACT score falls below the minimum for acceptance, your admissions counselor may ask you to retake the test or supply additional documents, such as an essay or letters of recommendation, to complete the application.
Required Academic Coursework in High School
A minimum of 16 units of high school (secondary school) work is required, of which at least 11 should be in basic liberal arts areas. Units should be distributed as follows:
- English: At least three units, but four are strongly recommended.
- Mathematics: Two units of college-prep math, preferably one each in Algebra and Geometry.
- Natural Science: Two units, preferably one each in Biology, Physics or Chemistry.
- Social Studies: Two units, preferably one each in world history and American history.
- Liberal Arts: Two units of the same foreign language or additional units in one or more of the other listed subjects or in fine arts.
- Other Electives: Five units from any area of academic study, but ideally from the areas listed above.
- German or Latin is recommended for pre-seminary students.