Bachelor of Science in Marketing

Marketing is about tailoring the right message for the right audience, and our program will give you the business background and targeted marketing training it takes to be a pro.

Business

Department of Business

The right message the right way

To be an expert in marketing, you need to be good at two contradictory things: creative thinking and strategic planning. CUAA recognizes that both sides have to be nurtured and developed, and we have a program that will give you a strong foundation and the flexibility to chart your own path to professional success.

Quick Facts

Credits 126
Careers
  • Marketing Manager
  • Marketing Strategist
  • Marketing Specialist
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Financial Aid

The average undergraduate student award is $16,603.

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Program Overview

In the Bachelor’s in Marketing program at CUAA, you’ll get instruction in three areas crucial to launching a successful and responsible career: the core liberal arts curriculum, Haab School of Business core curriculum and specialized classes in Marketing that you can select based on the direction you want your career to go. The sky’s the limit once you get the basics, and those include practical concepts like bringing a product to market from design, price, and advertising to sales and distribution. You’ll learn how to visualize and prepare an ad campaign, you’ll design and maintain a website, use public relations to promote and manage public perception, ethically engage and interact with the public, and so much more.

The program gives you the opportunity to create a curriculum that builds your understanding of the central marketing elements critical to any organization’s success. In learning how to analyze customer behavior, create meaningful messages and build customer loyalty, you’ll discover where you fit in the marketing universe and you’ll be able to market your unique skills and abilities to potential employers.

What to Expect

Our Marketing program will teach you how to perform market research; create ad campaign copy and layout; use the web and technology skills vital to the industry; and many other crucial lessons. Careers possible with a Bachelor’s in Marketing include a wide variety of marketing jobs, including manager and researcher; account executive, public relations, and advertising manager, just to name a few. The ability to craft an essential message, discover who most needs to hear that message, and create a way for the message to reach that audience — whether it’s an online campaign or highway billboards — is a skill set that will serve you well in any professional setting.

Locations
  • Ann Arbor

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