School of Business
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Department of Business
Bachelor of Science in Marketing
Marketing is about tailoring the right message for the right audience, and our program will give you the business background and targeted marketing training it takes to be a pro.
The right message the right way
To be an expert in marketing, you need to be good at two contradictory things: creative thinking and strategic planning. CUAA recognizes that both sides have to be nurtured and developed, and we have a program that will give you a strong foundation and the flexibility to chart your own path to professional success.
Credits
120
Careers
- Marketing Manager
- Advertising
- Digital Specialist
Financial Aid
The average undergraduate student award is $16,603.
Learn about financial aidProgram Overview
Concordia’s Bachelor of Science in marketing fuses creativity with strategy to produce an exciting career path using both left-brain and right-brain agility. Marketing graduates have one of the highest job-placement rates in the business world, and Concordia will prepare you to be the most effective, efficient professional possible to be a competitive job candidate after graduation.
What to Expect
Our bachelor’s in marketing teaches you the fundamental skills you’ll need to be an effective marketing professional. From consumer audiences and their needs, to product design, packaging, pricing, advertising, selling, distribution, brand identification, and promotion, you’ll study everything that goes into this enticing career. In addition, you’ll learn the nuts and bolts of public relations—how it’s used to promote and manage public perception—as well as basic advertising campaign strategies like copy, visualization, and layout. You’ll also learn the difference between business-to-business (B2B) and business-to-consumer (B2C) operations. A Concordia marketing major also covers the digital landscape of web design and maintenance and the impact E-commerce has on marketing. You’ll learn marketing research methods and measurements, dip your toes into international marketing, and gain insights on how to ethically engage and interact conscientiously with the public.
Recommended for you (based on programs you’ve viewed)
Locations
- Ann Arbor
How to Apply
Undergraduate Application Steps
It’s time to help you become a Cardinal! Just follow these simple steps to complete your application.
For first-time freshman:
- Submit your online application
- Have your school send your official high school transcripts. Transcripts may be mailed or sent via a transcript processing service to:
Concordia University Ann Arbor
Admissions Office
4090 Geddes Rd
Ann Arbor, MI 48104 - Send your official ACT or SAT scores.
Scores on your high school transcript will be considered official. If your school does not put scores on transcripts, please contact ACT or College Board.
For transfer students:
- Submit your online application
- Submit official transcripts from all colleges/universities attended
*Transfer students with less than 60 college credits completed will also submit official high school transcripts. Students who have less than 30 college credits also need to submit official ACT or SAT scores. Scores on your high school transcript will be considered official.
Minimum Requirements
- A minimum GPA of a 2.5/4.0 (C average) or higher
- ACT composite of 18 or above
- SAT equivalent of 940 or higher for combined math and evidence-based reading and writing (for tests taken after March 2016).
*If your GPA or ACT score falls below the minimum for acceptance, your admissions counselor may ask you to retake the test or supply additional documents, such as an essay or letters of recommendation, to complete the application.
Required Academic Coursework in High School
A minimum of 16 units of high school (secondary school) work is required, of which at least 11 should be in basic liberal arts areas. Units should be distributed as follows:
- English: At least three units, but four are strongly recommended.
- Mathematics: Two units of college-prep math, preferably one each in Algebra and Geometry.
- Natural Science: Two units, preferably one each in Biology, Physics or Chemistry.
- Social Studies: Two units, preferably one each in world history and American history.
- Liberal Arts: Two units of the same foreign language or additional units in one or more of the other listed subjects or in fine arts.
- Other Electives: Five units from any area of academic study, but ideally from the areas listed above.
- German or Latin is recommended for pre-seminary students.