School of Business
Department of Business
Bachelor of Science in Public Relations
Public relations influences the way we look at a company, a brand, a product, an athlete, and more. It puts you in control of how others perceive what you represent.
Program Overview
Concordia’s Bachelor of Science in public relations will prepare you to be an expert communicator and crisis averter. Social media has made this field harder to navigate than ever, which means a degree in public relations is critically in-demand by businesses and employers looking to preserve their own images and, more importantly, their company’s reputations. Without a doubt, there’s never been a more challenging, exciting time to be a PR specialist, whether you’re working in sports, entertainment, media, non-profit, politics, and many other fields.
What to Expect
Our public relations program zeroes in on the building blocks of good PR: communication and interpersonal and problem-solving skills. We’ll prepare you to create crisis response plans for product recalls and for negative press to ensure you’ll always stay in front of potential catastrophe. Our program is especially unique in that it combines skills and strategy with Christian ethics. It’s an exciting major that teaches you how to create and maintain a positive public image—and it’s more in-demand than ever before.
Locations
- Ann Arbor