Marketing is about finding and keeping customers. In CUAA’s Marketing program you’ll learn to balance the right-brain creative skills and left-brain strategic abilities every marketing professional needs to be successful. You’ll learn to analyze customer behavior, create meaningful messages, and build long-term customer relationships that lead to brand loyalty.

The CUAA Advantage

A CUAA degree in Marketing offers you:

  • Coursework that combines business insight, communication skills and ethical values
  • Faculty committed to the success of each and every student
  • Small class sizes that ensure individual attention
  • A personalized academic plan, complete with an internship so you can hit the ground running in your first job
  • A foundation for becoming the next generation of leaders, change agents and entrepreneurs
  • Christian values integrated into a curriculum that educates the whole person in mind, body and spirit

Degree Details

Years to complete: 4

Program Highlights

CUAA’s Marketing program offers you the opportunity to create a curriculum that builds your understanding of the central marketing elements critical to any organization’s success. Coursework is comprised of three parts: our core liberal arts curriculum, the Haab School of Business core curriculum, and specialized classes in Marketing.

Learning Outcomes

Our Marketing program will teach you how to:

  • Perform market research to gather information
  • Design, price, advertise, sell and distribute a product
  • Visualize and prepare ad campaign copy and layout
  • Design and maintain a website
  • Use public relations to promote and manage public perception
  • Ethically engage and interact with the public

Career Paths

  • Entrepreneur
  • Marketing manager
  • Account executive
  • Public relations manager
  • Market researcher
  • Advertising director
  • Retail sales manager

Advanced Degrees

CUAA’s MBA program includes a concentration in Marketing along with 10 other areas of study.


Our curriculum includes coursework in advertising and promotion, marketing management, e-commerce, and public relations. See our course catalog for a complete class listing.

Complementary Majors/Minors

  • Mass Communication
  • Psychology
  • Sociology

Recommended High School Prep

  • English
  • Social Studies
  • Math
  • Lab Science
  • Computers
  • Foreign Language