CUAA’s Mass Communication major/minor provides a broad liberal arts approach to understanding and using radio, television, film, video, and print media. A Mass Communication degree prepares you for a variety of careers because effective verbal and written communication skills are always in high demand.

The CUAA Advantage

A degree in Mass Communication from CUAA offers you more than a diploma. It offers you:

  • Small, relaxed classes where professors know you by name
  • A degree tailored to your career ambitions
  • A challenging academic community where you’ll learn to think critically, speak and write clearly, and act ethically and morally
  • Practical experience writing articles for the school newspaper and producing programs for the school radio station
  • A wide variety of optional worship and devotional opportunities for students, faculty, and staff, with many of them involving student leadership

Program Highlights

The Mass Communication program is built on three components: CUAA’s liberal arts core, our Communications Common Core, and coursework in your selected area of emphasis (radio, television, film, video, or print media.

Learning Outcomes

Mass Communication graduates enter the workforce with the knowledge needed to:

  • Give informative, persuasive, inspirational, and entertaining speeches
  • Use research, strategy, audience analysis, and today’s media to make professional presentations
  • Develop and produce digital media productions
  • Design and create animation and multimedia projects
  • Write and edit communications across the various media
  • Evaluate how movies convey concepts and messages
  • Bridge the communication gap between culturally diverse groups
  • Collect, transcribe and perform oral histories and stories

Career Paths

  • Digital media
  • Journalism
  • Radio or television
  • Public relations
  • Advertising

Concentrations

  • Radio
  • Television
  • Film
  • Video
  • Print media

Advanced Degrees

CUAA’s MBA program offers concentrations in 11 different disciplines including Corporate Communication.

Coursework

Some of the courses you’ll have an opportunity to study at Concordia include: Business Communication, Storytelling and Oral Histories, Interpersonal Communication, Persuasive Communication, Language Communication and Culture, Christian Ethics, Negotiation, Argumentation & Debate, Leadership, Principles of Management, and Principles of Marketing. See our course catalog for our full curriculum.

Complementary Majors/Minors

  • Education
  • Religious studies
  • Marketing
  • Business

Recommended High School Prep

  • English
  • Math
  • Social Studies
  • Lab Science
  • Foreign Language