Bachelor of Science in General Business

Create a business career unique to your dreams and skills by starting with Bachelor of Science in General Business at CUAA. We’ll give you the foundation, and you take it anywhere you want.


Department of Business

A strong base for a big future

You love business, but you’re not exactly sure yet what that means for you as it relates to your career. That’s cool. You’re not the only one who feels that way. A General Business major is a great way to prepare yourself for a broad range of career opportunities.

Program Overview

Two words: transferable skills. That’s the key to this General Business major. You don’t need to have your entire career in business all mapped out already at this point in your life. This program will give you transferable skills in marketing, finance, economics, business law, and human resources to prepare you to navigate the inner workings of any firm or organization. From there, the possibilities to craft your own future are  limited only by your own imagination.

Learning outcomes in this program will vary, because they’re based on the liberal arts and business electives you select. So choose whatever you have the most heart for — information technology, servant leadership, social entrepreneurship, or something else entirely.  

What to Expect

With a Bachelor’s in General Business, you’ll be poised to follow whatever path has captured your heart and imagination. Careers such as Entrepreneur, Business Analyst, Customer Service Manager, Project Manager, Sales Manager, or Business Owner are within your grasp, or you can forge a path entirely of your own — you’ll have the background to build the life you’re meant to have.

  • Ann Arbor

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