Bachelor of Science in Hospitality and Event Management

Have you ever thought about being one of the people behind the scenes, setting up the events you attend (or wish you could attend)? Hospitality and Event Management is a program that will place you right where you want to be.


Department of Sport and Hospitality Business

Be at the center of the action.

Hospitality and event professionals are the brains and organizational power for everything from rock concerts to business conventions. With a Bachelor’s in Hospitality and Event Management from CUAA, you’ll be prepared for success in an exciting and growing industry.

Program Overview

Hospitality and Event Management is one of the fastest-growing industries in this country. Consider the stats: 1.8 million meetings take place every year, and the vast majority require lodging. There are 1.7 million people working in the trillion-dollar industry right now, and there’s plenty of need for more. This program will prepare students for careers in all facets of hospitality, tourism and event management by focusing on a wide variety of skills, including critical analysis solution development, innovation, analytics, finance, teamwork development, and leadership growth. This material is presented in lectures, guest speakers, academic service learning, field experience, online and social media resources, and new technologies.

The program also gives students access to a network of professionals in the hospitality, tourism and event management fields — and the sub-professions tied to those industries — who provide a real-world perspective as well as opportunities to participate. Through CUAA’s industry partnerships, students can experience opportunities at major events, including the Rose Bowl, Final Four, College World Series, the Super Bowl, and more.

What to Expect

A Bachelor’s in Hospitality and Event Management will prepare you for a career in any segment of the tourism or hospitality industries, including Sales and Catering Manager, Event Manager, Event Sales and Management, Tourism Sales and Marketing, Hotel Management, Engagement Marketing, and countless others. A competitive internship program is part of it, and can lead to many other career opportunities. In the past, students have interned with music festivals, marketing communication companies, professional event planners, hotels, resorts, and more.

  • Ann Arbor

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