Where creativity meets strategy

In order to stay competitive in the ever-changing world of business, you need to be on top of current trends in your industry and profession. You also need to know how to engage in your company’s story and speak to your customers in a way that will grab their attention. Our MBA in Strategic Marketing was designed to teach you the skills you need to stay competitive - whether you already work in the advertising business or you’re looking to advance your career in a different field. And because we want to make this work for you, we made our program flexible, with working professionals in mind.

Credits 36
Cost Per Credit $760
Careers
  • Marketing Manager
  • Marketing Strategist
  • Bus. Intelligence Analyst
Search More Jobs
Faith-based

We are committed to engaging your mind and spirit for service to Christ in the church and the world.

Scholarships

$1000s in new scholarships exclusively for adult and post-traditional learners.

View Scholarships

Questions? We’re here to help

Our team is available to help you as you consider the next step in your education.

Get answers to your questions

Our team is standing by to assist you with additional program details, financial aid options, and admissions questions.

Concordia University will not share your personal information. By submitting this form you agree to be contacted about Concordia's Education Offerings.
Program Overview

Everywhere you go, you see the work of marketing professionals, whether it’s a billboard, a TV ad, a social media post or a brochure. In a world where everyone is vying for attention, you need to learn how to be strategic with your message. That’s why we created this program. Our experienced professors will help you discover how to plan, implement and manage marketing tasks like market segmentation, use of media and promotion, budgeting and evaluation. You’ll learn how to research your audience and share your message using the best channel - so you know you’ll be heard.

Being part of a diverse student body means that you’ll have the opportunity to hear other perspectives and think outside of the box. Together, you’ll gain practical skills to effectively employ marketing strategies like direct mail, lead generation, loyalty programs, social-marketing, store-traffic building and pre-selling in all types of media from print and broadcast to the web. You’ll also develop the confidence to organize a sales force through training, compensation, supervising and motivation. What’s more, you can learn this no matter where you are on the map. This online MBA degree is earned from Concordia University Wisconsin.

What to Expect

As a graduate of our MBA in Strategic Marketing, you’re going to understand the measurability and accountability of direct marketing and how it relates to your company’s overall strategy. You’ll have the practical skills you need to research how to market your products and the confidence to carry out your marketing strategies, no matter what platform you decide to use. Plus, you’ll be familiar with the tools and applications of the social media revolution and be ready to plan, implement, manage and measure your efforts.

Locations
  • Online

Questions? We’re here to help